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ABOUT

CONNECTING COMMUNITIES THROUGH CRAFT

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We Are Nomads showcase carefully sourced homeware collections, creating interiors inspired by travel and the desire to bring together eclectic and exciting pieces with soul for the modern home.

Jane Badu, Owner

I created this brand for fellow nomads, those who love to travel and discover new beautiful places to visit. Stylish travellers who love crafts and exploring the world around them, who love their homes and their homes reflect their lives. Everybody should own a unique piece of craft to create a home that is full of life and tells a story, treasures that will be in your home forever.

Having graduated from Salford University with a HND in Graphic Design I decided to go back to university and pursue my passion for Interior Design. I gained a Diploma from the London College of Communication.

As a designer of African heritage, I am passionate about both nature and sustainability. I work to create spaces layered with natural materials like black timbers, heavy linens and textured plasters. We combine natural finishes with bold colours, patterns and contemporary fixtures to create eclectic interiors filled with stories.

My dad is from Ghana and my mum is mixed English and Nigerian, I always had a second-hand connection with Africa. My earliest memories of African culture are of the beautiful dresses and fabrics worn by my aunties and family friends. That was Africa for me, vibrant colours and patterns, each telling a story.

With this in mind, I wanted to connect with and celebrate this colour and life coming out of Africa. Growing up in Europe most images of Africa were that of LiveAid and Comic Relief. Charity drives are looking to raise money for various countries and situations, however, there is more to the story of Africa. 

I also want to inspire travel to countries that have not been on the map for many travellers, owning an object made by a women’s co-op in Ethiopia creates a beautiful special connection with these women. Artisan skills in Africa have been handed down from family to family for many years. Expert artisans who have learnt specific techniques which are impossible to replicate industrially. This depth of knowledge is something that I want to celebrate and uplift.

These talented artisans deserve to be seen as just that, experts and not in need of charity but in need of the spotlight. Their work should be seen by as many as possible as an antidote to those mass-produced “African style” baskets. One-off pieces are remarkable in that they carry with them years and years of experience and story. 

Timeless crafts by modern artisans 

We are on a mission to create a sustainable income for makers who want to showcase their work and create a comfortable livelihood for themselves and their families.

“Each piece showcases the beauty of world craft”

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