I worked with Selfridges to create windows for the launch of their new eyewear department, which is the largest in Europe.

Benedikt Luft created an animation for the eyewear launch, and the windows were designed to showcase those animations. His graphic style, using playful materials and colours, inspired compositions of cutout shapes.

The framework to create soft organic shapes inspired by the animation with playful materials such as a plywood frame with screens, gloss pink wall and floor, and foam oozing out of the timber frame.

I designed and then created visuals for each of the four windows, which were then turned into 3D executions.