CONNECTING COMMUNITIES THROUGH CRAFT
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We Are Nomads is an online store and interior design studio showcasing carefully sourced homeware alongside collections designed by me, inspired by travel and the desire to bring together eclectic and exciting pieces with soul for the modern home.
The story of world craft, particularly African craft is so rich that it deserves to be shared and celebrated.
Timeless crafts by modern artisans
As a person of African heritage, my dad is from Ghana and my mum is mixed English and Nigerian, I always had a second-hand connection with Africa. My earliest memories of African culture are of the beautiful dresses and fabrics worn by my aunties and family friends. That was Africa for me, vibrant colours and patterns, each telling a story.
With this in mind, I wanted this shop to connect with and celebrate this colour and life coming out of Africa. Growing up in Europe most images of Africa were that of LiveAid and Comic Relief. Charity drives are looking to raise money for various countries and situations, however, there is more to the story of Africa.
Artisan skills in Africa have been handed down from family to family for many years. Expert artisans who have learnt specific techniques which are impossible to replicate industrially. This death of knowledge is something that I want to celebrate and uplift.
These talented artisans deserve to be seen as just that, experts and not in need of charity but in need of the spotlight. Their work should be seen by as many as possible as an antidote to those mass-produced “African style” baskets.
One-off pieces are remarkable in that they carry with them years and years of experience and story.
We are on a mission to create a sustainable income for makers who want to showcase their work and create a comfortable livelihood for themselves and their families.
I want to bring the stories of these talented artisans to a new audience who may not have considered purchasing one-off pieces or handcrafted pieces for their homes. These pieces are not out of reach and hold with them a rich story.
I also want to inspire travel to countries that have not been on the map for many travellers, owning an object made by a women’s co-op in Ethiopia creates a beautiful special connection with these women.
Jane Badu, Owner
I created this brand for fellow nomads, those who love to travel and discover new beautiful places to visit. Stylish travellers who love crafts and exploring the world around them, who love their homes and their homes reflect their lives. Everybody should own a unique piece of craft to create a home that is full of life and tells a story, treasures that will be in your home forever.
Alongside the shop, I work with brands and agencies to create interiors and brand experiences Nomads Studio. I love to work closely with clients to deliver design solutions that they will love, whether it’s one room or a full interior project.
